A press conference announcing your new business is categorized as which of the following?

A press conference announcing your new business is categorized as media promotion because it is a strategic event aimed at generating public interest and media coverage for your business. During a press conference, journalists and media representatives are invited to receive information directly, ask questions, and engage with the representatives of the business. This direct communication with the media helps to create buzz and enhances visibility in the press, which can lead to articles, reports, and discussions about the business that reaches a wider audience.

Media promotion focuses on gaining exposure through various platforms, specifically targeting news outlets and media channels, which is exactly the aim of a press conference. This method is particularly effective as it allows a company to convey its message directly to influencers who can share that information with the public. In contrast, advertising typically involves paid placements and controlled messaging, networking centers around building relationships through interpersonal connections, and personal selling involves direct interactions with potential customers to persuade them to make purchases.